Honoring the greatest composer of the 20th/21st century.
SCOPE
Digital TV, Social, Packaging
Sony Music Entertainment wanted to build up engagement for the release of its album celebrating the life of James Horner - widely considered one of the greatest composers of the 20th/21st century.
The campaign involved designing vinyl and CD album artwork for online and in-store sales, and video/digital content to build awareness.
Agency: The Infinite Agency | Art/Creative Direction: Caleb Alba | Producer: Tim McCarthy | Director of Photography: Tyler Hervey | Animation: Caleb Alba