Who took the taco?
SCOPE
Broadcast, Video, Social, Photography, In-store POP
Taco Bueno launched its new Hot Honey Fried Chicken Taco, made with Mike’s Hot Honey® in a crowded QSR market. The campaign had to quickly communicate its spicy-and-sweet flavor and appeal to a younger market while creating urgency around a limited-time offer.
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We created a campaign where the Hot Honey Fried Chicken Taco was so irresistible, it kept disappearing before it could even be filmed. With a TV spot complete with a director meltdown to social teasers that never revealed the product, every execution reinforced the same message: get it before it’s gone.
Agency: The Infinite Agency | Executive Creative Director: Tim McCarthy | Creative Direction: Caleb Alba, Alan McCoy | Art Direction: Isabella Alva | Production: Cesar Ramos Ortiz, Omar Gonzalez