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PULL THE PLUG ON BIG POWER

SCOPE

Digital TV, Social, OOH, Print, Digital


Evergreen Power Solutions empowers homeowners by finding low electric rates and handling sign-up and renewals. How could we help them stand out in the Texas energy market? Give Texans a true energy champion: The Bolt. He’s a refreshingly relatable superhero who exposes Big Power’s schemes and brings truth, Justine and savings to all. We brought The Bolt to life in a series of animated videos full of tongue-in-cheek humor and comic book flair.

SILVER ADDY AWARD

ILLUSTRATION
2024 AAF

Agency: Launch | Creative Direction/AD: Caleb Alba | Creative Direction/CW: Alex Slotkin | Editor: Peter Townsend | Illustration: Keith Browning

47%

increase in new member sign-ups since last year.

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