The cleanliness and quality of the air we breathe along with its temperature and humidity has a greater impact on how we feel than just about anything else. This is especially true at home where we sleep and spend most of our time. By changing perceptions and challenging people to “rethink their air,” we are able to further separate Lennox from its competition and blaze a new, interesting and relevant trail in a category that desperately needed it.

This led us to create the new brand campaign that spearheaded everything we did moving forward: Rethink Your Air. We overhauled every aspect of the creative: broadcast, product CGI, lifestyle photography, OOH, print, social, digital, dealer materials, and brochure systems.