You’ve got the power. the power to live better.
SCOPE
Broadcast, Video, Social, OOH, Print, Digital
Baylor Scott & White Health needed to completely revolutionize the way healthcare is perceived. Gone are the days of doctors playing god while patients feel helpless and confused.
So we created a new tagline: The Power to Live Better and launched a new brand campaign using an old 60’s gospel song to let patients know that with Baylor, they have the power.
Agency: Launch | Associate Creative Director: Caleb Alba | Executive Creative Director: Dave Wilgus | Creative Director: Brian Dedering, April Steinbach | Copywriter: Isaac Swedlow | Production: The Fold | Post-Production: Charlie Uniform Tango | Photography: Callie Lipkin | Producers: Jaime Roderer, Alicia Conner