LET YOUR HEART FLY.
SCOPE
Experiential, Video, Design, Illustration, Animation
Southwest Airlines became the Official Airline of the Chicago Cubs to show fans how the airline with the most Heart is enabling Chicago to let their hearts fly.
We developed a season-long experiential platform for Southwest and the Cubs, partnering with 2x All-Star Pete Crow-Armstrong to reach Chicagoans with unique experiences and giveaways.
Recognized in
case study
THE DAY BEFORE OPENING DAY PETE TEASED AN EXCLUSIVE JERSEY TO THE FIRST 100 FANS WHO VISITED US.
LATER IN THE SEASON, WE USED PETE & CHICAGO INFLUENCERS TO PROMOTE A LIMITED-EDITION SCOREBOARD BOX & SIGNED MERCH FOR A SOUTHWEST SWEEPSTAKES THAT FLEW THE WINNER TO WRIGLEY AND LET THEM WATCH
FROM INSIDE THE HISTORIC SCOREBOARD.
Agency: The Infinite Agency | Executive Creative Director: Ky Lewis | Creative Direction: Caleb Alba | Senior Copywriter: Nicole Adams | Art Direction: Hannah Lewis, Emma Wilkie, Giorgi Woolford | Director of Experiential: Megan Weadon | Production: Andy Mahr, Ashton Rodgers, James Waters, Cesar Ramos Ortiz